WhatsApp Statistics 2025: Users, Usage and More
- WA Messager
- Jun 26
- 9 min read
Table of Content
Introduction: WhatsApp Statistics
In 2025, WhatsApp continues to lead the global messaging landscape, connecting billions of users across countries and age groups. With over 2.95 billion monthly active users, it remains one of the most widely used messaging platforms. India leads in usage with approximately 535.8 million users. Each day, more than 100 billion messages are exchanged, including over 7 billion voice notes, highlighting WhatsApp’s unmatched global engagement. This article explores key WhatsApp statistics, including Daily Active Users (DAU), Monthly Active Users (MAU), user demographics, and country-wise usage trends. Whether you're analyzing WhatsApp users in India, the U.S., or worldwide, these insights reveal how deeply integrated the app is in our daily lives.
Key WhatsApp Statistics 2025 (Top Highlights)
WhatsApp has over 2.95 billion monthly active users (MAU) globally.
India has the most WhatsApp users, with approximately 535.8 million monthly active users.
The United States has around 100 million WhatsApp users, making it one of the top countries by user count.
WhatsApp is the most used mobile messenger app in the world in 2025.
Users send more than 100 billion messages daily, including over 7 billion voice messages.
WhatsApp records a significant share of daily active users (DAU), with hundreds of millions accessing the app each day.
Around 38% of the global population and 69% of all internet users (excluding China) use WhatsApp regularly.
WhatsApp Users by Country
India has the highest number of WhatsApp users with 853.8 million monthly active users in 2024. Brazil follows with 148 million users, while the United States has around 98 million users. These figures show how WhatsApp dominates across various regions, with strong adoption in Asia, Latin America, and parts of Europe and Africa.
Rank | Country | Monthly Active Users (Millions) |
1 | India | 853.8 million |
2 | Brazil | 148 million |
3 | Indonesia | 112 million |
4 | United States | 98 million |
5 | Philippines | 88 million |
6 | Mexico | 77 million |
7 | Russia | 66.7 million |
8 | Turkey | 60 million |
9 | Egypt | 56 million |
10 | Pakistan | 52 million |
WhatsApp Monthly Active Users
As of 2025, WhatsApp continues to lead the messaging space with nearly 3 billion monthly active users (MAU). From 800 million users in 2015 to over 2.95 billion in 2024, the platform has seen consistent growth year over year. These numbers highlight the incredible rise in WhatsApp users worldwide, and in this section of our WhatsApp Statistics report, we explore how its monthly user base has evolved over the past decade.
Year | Monthly Active Users (Billions) |
2015 | 0.80 |
2016 | 1.00 |
2017 | 1.50 |
2018 | 1.68 |
2019 | 1.83 |
2020 | 2.00 |
2021 | 2.19 |
2022 | 2.24 |
2023 | 2.78 |
2024 | 2.95 |
2025 (est) | 3.14 |
WhatsApp Daily Active Users
In 2025, WhatsApp continues to show extremely high user engagement, with the majority of its monthly users active on a daily basis. The Daily Active Users (DAU) metric reveals how essential WhatsApp has become for everyday communication across the globe.
Year | Daily Active Users (Billions) | Notes |
2017 | ~1.0 | Reported when MAU was around 1.3 billion |
2024 | ~2.45 | Estimated based on 83% of 2.95 billion MAU |
2025 (est) | ~2.6 | Aligned with projected MAU of 3.14 billion |
WhatsApp’s DAU consistently represents around 83 percent of its total MAU, making it one of the most frequently used messaging apps in the world.
WhatsApp Usage in India and the United States
In 2025, WhatsApp remains a core communication tool in both India and the U.S., though its market dominance differs significantly between the two regions. Let's explore how it fares in each country:
India
Roughly 80.8% of Indian internet users rely on WhatsApp for messaging and group chats.
As of Q1 2024, India has about 535.8 million monthly active WhatsApp users, making it the platform’s largest national user base.
United States
In mid-2024, WhatsApp reached approximately 100 million monthly active users in the U.S.
Usage trends show that around 50% of U.S. consumers use WhatsApp daily, with 78% using it weekly, and 91% monthly, making it the third most popular messaging app in the country.
Its strongest growth is among 26–35-year-olds, followed by younger and older demographics.
Summary Table: Country Usage Comparison
Country | Monthly Active Users | Penetration Rate |
India | 535.8 million | ~80.8% of internet users |
United States | 100 million | ~50% daily, 78% weekly, 91% monthly use |
India stands out as WhatsApp’s largest and most deeply penetrated market. In the U.S., while not as dominant, WhatsApp maintains steady growth, especially among younger adults.
WhatsApp Demographics and User Behavior
When analyzing WhatsApp statistics in 2025, it's important to understand who uses WhatsApp and how different groups interact with the app. The WhatsApp user base spans a wide range of age groups, with slightly more male users than female. Among all WhatsApp users worldwide, the largest segment belongs to the 26–35 age range, followed closely by 15–25 and 36–45 age groups.
Demographic | Share of Users |
Male | 52.2% |
Female | 47.7% |
Ages 15–25 | 19% |
Ages 26–35 | 27% |
Ages 36–45 | 20% |
Ages 46–55 | 17% |
Ages 56+ | 13% |
Younger users send more messages late at night, while older users tend to be more active during the day. This behavior plays a key role in WhatsApp DAU (Daily Active Users) growth. Whether you're examining how many people use WhatsApp in India or how many Americans use WhatsApp, these usage patterns show a strong presence across all demographics.
WhatsApp Business and API Adoption
WhatsApp Business has become a cornerstone platform for businesses of all sizes, and its API adoption continues to scale rapidly in 2025.
Metric | Value |
Businesses using WhatsApp Business App | Over 50 million |
WhatsApp Business monthly active users (MAU) | Around 200 million |
Businesses using WhatsApp Business API | Approximately 5 million |
Large enterprises planning API adoption by 2025 | 80% |
Daily consumers messaging business accounts | Over 175 million |
Message open rate | Around 98% |
Click-through rate on business messages | Between 45% and 60% |
Time saved via chatbots by 2025 | Nearly 2.6 billion customer-service hours |
Estimated global spending on WhatsApp Business (2024) | $3.6 billion |
Key insights from WhatsApp statistics and trends:
More than 50 million businesses worldwide use the WhatsApp Business App, serving primarily small and medium enterprises, with around 200 million monthly active users.
The WhatsApp Business API is now used by about 5 million businesses, with 80% of large enterprises expected to adopt it by 2025.
Over 175 million customers message business accounts daily, with exceptionally high engagement an estimated 98% message open rate and up to 60% click-through.
Automation through WhatsApp chatbots is projected to save businesses nearly 2.6 billion hours of customer service time by 2025.
Global business spending on the WhatsApp platform reached $3.6 billion in 2024 and continues to grow as companies prioritize personalized communication.
These WhatsApp statistics show how the platform is transforming business-to-customer interaction, from lead generation to customer support and retention.
WhatsApp Downloads & App Rankings
Tracking WhatsApp downloads and app store rankings highlights how popular the platform remains in 2025.
According to recent data:
WhatsApp is consistently among the top 3 most downloaded apps globally on both Google Play and the App Store.
In January 2024, it was the most downloaded messaging app worldwide with over 51 million installs.
Throughout 2024, it achieved approximately 267 million installs across Android and iOS platforms.
The Google Play Store has recorded more than 5 billion total WhatsApp installs to date, making it one of the few apps to reach that milestone.
Platform & Period | WhatsApp Ranking / Downloads |
Google Play lifetime installs | 5+ billion |
January 2024 (top messaging app) | ~51 million downloads |
2024 total (Android + iOS) | ~267 million downloads |
Global app download ranking (2024) | #3 most downloaded app overall |
WhatsApp's high rankings in app downloads reflect its global appeal. Its large install base underscores continued growth and relevance as a primary communication tool worldwide.
Sources
WhatsApp Statistics: Historical Growth and Milestones
WhatsApp's journey from a simple messaging app to a global communication giant is marked by several key growth milestones. Over the years, its user base has expanded rapidly, solidifying its place among the top mobile apps in the world.
Year | Milestone |
2009 | WhatsApp was founded by Jan Koum and Brian Acton |
2010 | Introduced media sharing (photos, audio, videos) |
2011 | Hit 1 billion messages sent per day |
2014 | Acquired by Facebook for $19 billion |
2016 | Introduced end-to-end encryption for all chats |
2018 | Launched WhatsApp Business for small and medium enterprises |
2020 | Reached 2 billion monthly active users (MAU) |
2021 | Introduced multi-device support |
2022 | Launched Communities and in-chat polls |
2024 | Cross-platform messaging and AI chat features introduced |
2025 | Estimated to surpass 3.14 billion monthly active users globally |
These WhatsApp statistics reflect not only growth in user numbers but also innovation in features and functionality. From reaching 1 billion messages per day to securing over 3 billion users, WhatsApp continues to evolve as one of the most used messaging platforms in the world.
Conclusion
In 2025, WhatsApp statistics show over 2.95 billion monthly active users and a growing daily active user base worldwide. India leads with the most WhatsApp users by country, while the U.S. has nearly 100 million users. If you're asking how many users are on WhatsApp or how many Americans use WhatsApp, the answer reflects WhatsApp’s dominance. With rising adoption of WhatsApp Business, strong engagement, and widespread usage, WhatsApp continues to lead in global communication. This blog is brough to you by WhatsApp CRM.
Also check out our amazing extension WA CRM.
FAQ: All about WhatsApp Statistics
Who is the biggest user of WhatsApp in 2025?
According to the latest WhatsApp statistics for 2025, India is the biggest user of WhatsApp, with over 535 million monthly active users. These WhatsApp statistics confirm that India leads all countries in total WhatsApp users, making it the top country in terms of WhatsApp users by country. Brazil comes in second with approximately 148 million users, showing that both countries rank high among the list of which countries use WhatsApp the most.
Do Gen Z use WhatsApp regularly in 2025?
Yes, Gen Z actively uses WhatsApp in 2025. WhatsApp statistics reveal that Gen Z and Millennials together make up over 60% of monthly active users in the United States, showing strong engagement among younger audiences. While platforms like Instagram Messaging may rank higher in popularity for some Gen Z users, WhatsApp remains one of the top 3 messaging apps globally for this age group. With WhatsApp users in the world expected to reach 3.14 billion by the end of 2025, WhatsApp statistics further confirm its deep integration into the digital habits of Gen Z, who rely on messaging apps as part of their everyday communication.
How many people are using WhatsApp in 2025 worldwide?
In 2025, WhatsApp is projected to have around 3.14 billion active users worldwide. According to the latest WhatsApp statistics, this makes it one of the most used messaging apps globally. The rapid growth in WhatsApp users in the world is driven by high adoption in countries like India, Brazil, and the United States. WhatsApp statistics also help answer the common question of how many users are on WhatsApp today, showing its continued dominance in global communication.
What is the total number of WhatsApp users in India in 2025?
In 2025, India is home to an estimated 535.8 million monthly active WhatsApp users, making it the largest market for the app globally. WhatsApp statistics show that India accounts for the biggest share of WhatsApp users by country, far surpassing others like Brazil and Indonesia. While current figures highlight 535.8 million active users, some projections estimate that the total WhatsApp users in India could reach as high as 795 million by the end of the year. These WhatsApp statistics emphasize the app’s widespread penetration and growing dominance in the Indian digital ecosystem.
Which countries use WhatsApp the most based on 2025 data?
According to 2025 WhatsApp statistics, India leads the world in WhatsApp users with approximately 532 million monthly active users, followed by Brazil with 124 million users. Indonesia ranks third with around 94.3 million users. These WhatsApp statistics confirm that these three countries consistently top the list of WhatsApp users by country and highlight where WhatsApp is most deeply embedded in daily communication habits.
What is the age rating and ownership of WhatsApp in 2025?
As per 2025 WhatsApp statistics, the official age rating for WhatsApp is now 13 years old globally, following a change from the previous 16+ rule in Europe. WhatsApp statistics also confirm that the platform is still owned by Meta Platforms, Inc., which acquired it in 2014 for $19 billion. WhatsApp operates as a subsidiary of Meta and continues to expand its user base while introducing new features such as Advanced Chat Privacy settings and exploring monetization through ads within the app.
What is the percentage of WhatsApp users by country in 2025?
According to 2025 WhatsApp statistics, India leads with approximately 535.8 million monthly active users, followed by Brazil with 139.34 million and Indonesia with 86.87 million. The United States also has a strong WhatsApp user base with around 98 million users. While these numbers reflect user counts and not exact percentages of each country’s population, WhatsApp statistics confirm that these nations represent the largest share of WhatsApp users in the world by volume.
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