Best WhatsApp Business Message Templates for 2025
- WA Messager
- 6 hours ago
- 8 min read

Table of Content
Introduction
Introduction
WhatsApp Business message templates are pre-approved message formats used by businesses to initiate conversations with customers, especially when the 24-hour customer service window has closed. These templates are crucial for sending notifications, reminders, or information outside of active conversations, and must be approved by Meta before use.
Today, many businesses use AI tools to create effective WhatsApp Business Message Templates, choosing the right WhatsApp message template for business, whether for WhatsApp marketing templates, WhatsApp promotion message templates, or personalized customer engagement. AI helps generate WhatsApp template message examples, optimize WhatsApp business templates, and enhance overall WhatsApp marketing performance.
What is a WhatsApp Business message template?
A WhatsApp Business message template is a pre-approved, reusable format businesses use to communicate with customers, especially when the 24-hour customer service window has closed. Each WhatsApp business message template or WhatsApp marketing template must be approved by Meta to follow rules and avoid spam. Companies rely on WhatsApp template message examples to craft the best WhatsApp message template for business, boosting WhatsApp marketing, engagement, and brand trust.
How to Create a WhatsApp Message Template?
Businesses rely on WhatsApp Business Message Templates to send updates, promotions, and important notifications while ensuring compliance with Meta’s guidelines. Crafting the right WhatsApp business message template is crucial for successful WhatsApp marketing and customer engagement. From creating a WhatsApp promotion message template to using AI tools for WhatsApp marketing templates, every business can benefit from these powerful tools. Here’s how to create a WhatsApp message template for business effectively:
Step 1: Access WhatsApp Manager
Go to Meta Business Suite or Business Manager, select your business account, and navigate to “WhatsApp Manager.”
Step 2: Create a New Template
Click on “Message Templates” and then choose “Create Message Template.”
Step 3: Choose a Category
Select a template category such as Marketing, Utility, or Authentication based on your message purpose.
Step 4: Name and Language
Give your template a unique name and choose the language it will support.
Step 5: Customize Your Template
Add an optional header with text, images, or video. Write your message body using text, variables, or emojis. You can also add quick reply buttons or call-to-action links.
Step 6: Submit for Meta Review
Once you finish creating your template, submit it for review and approval by Meta to ensure compliance and avoid message rejections.
Best 15 WhatsApp Message Templates and Examples for Businesses
Using the right WhatsApp Business Message Templates helps businesses communicate effectively, boost engagement, and build customer trust. Below are 15 professional WhatsApp message templates for business you can start using right away.

1. Welcome Discount
Hey [Customer’s Name], welcome to [Your Business]!
As a first-time customer, we’re thrilled to offer you an exclusive [discount percentage]% discount. Use code [discount code] at checkout and save big. Thanks for choosing us. Happy shopping!
2. Quick Welcome Note
Welcome, [Customer’s Name]! We’re excited to have you with us.
We usually reply within [X] hours. Meanwhile, enjoy a [discount percentage]% discount with code [XYZ code]. Happy shopping!
3. Festival Greeting
Hello [Customer Name]
Happy [Festival Name]! To celebrate, we’re offering [discount percentage]% off everything. Use code [XXXX] at checkout. Hurry, the offer ends soon. Thanks for being part of [Your Business]!

4. Initial Acknowledgment
Hi [Customer Name]
Thank you for contacting [Your Business]. We’ll review your message and get back to you as soon as possible, typically within [XX] hours. For urgent queries, email us at [Your Email Address].
Kind regards,[Your Business] Team
5. Product Follow-Up
Hi [Customer Name]
Hope you’re enjoying your [XYZ product/service] from [Your Business]. If there’s anything we can help with, or if you have feedback, we’d love to hear from you. Thanks again for choosing us!
6. Abandoned Cart Reminder
Hey [Customer Name]
We noticed you left some items in your cart. Here’s an extra 10% off to complete your order. Use code [XXXX] at checkout. Let us know if you have questions.

7. Order Confirmation
Hi [Customer Name]
Thanks for shopping with [Your Business]. Your order has been received and is now being processed. Feel free to reach out if you have any questions.
8. Shipping Update
Hey [Customer Name]
Great news. Your order has shipped and is on its way. Track your package here: [insert tracking link]. Let us know if you need any help.
9. Initial Support Response
Thanks for contacting [Your Business]
We’re sorry to hear you’re facing an issue. Can you please share more details so we can help resolve it quickly?

10. Follow-Up After Support
Hello [Customer Name]
Just checking in to see if your issue has been resolved. Let us know if there’s anything else we can assist with. Thanks for choosing [Your Business]!
11. Community Welcome
Welcome aboard, [Customer Name]!
We’re excited to have you join our community. Expect updates, special offers, and exclusive content. Reach out anytime we’re here for you. Thanks for choosing [Your Business]!
12. VIP Welcome
Hey [Customer Name]
Welcome to the [Your Business] family. You’re now part of our exclusive circle with first access to the best deals and new releases. Need anything? Just message or email us anytime.

13. Website Update Announcement
Hey there
We’ve upgraded our website for a smoother experience. Check out these new features:
Easy one-click ordering
Instant product previews
Seamless payment options
We’d love your feedback to help us improve.
14. New Product Launch
Hi [Customer Name]
We’re excited to share our new product line, [Product Name]. Designed for great value and performance. Check it out here: [link]. Let us know if you have questions.
15. Loyalty Program Invite
Hey [Customer Name]
Thanks for being such a valued customer. We’re inviting you to join our exclusive rewards program. Earn points with every purchase and unlock special perks. Sign up here: [link]. Thank you for being part of the [Your Business] family.
Why do I need a WhatsApp template to message customers?
Using WhatsApp Business Message Templates is crucial for professional communication and successful WhatsApp marketing. Here’s why they’re needed:
Stay compliant with WhatsApp policies using WhatsApp business message templates and WhatsApp marketing message templates.
Send quick updates and promotions with WhatsApp promotion message templates and WhatsApp marketing templates.
Keep a consistent tone through WhatsApp business templates and WhatsApp message templates for business.
Personalize chats using placeholders in WhatsApp template message examples and WhatsApp business message templates.
Save time and boost efficiency with pre-approved WhatsApp Business Message Templates for WhatsApp marketing.
Using WhatsApp Business Message Templates helps businesses enhance communication and achieve better results in WhatsApp marketing.
Best Practices for WhatsApp Templates
To create successful WhatsApp Business Message Templates, it’s essential to follow best practices that ensure both compliance and high engagement for your WhatsApp marketing. Well-structured WhatsApp message templates for business improve communication and increase approval rates from Meta. Follow these guidelines for effective WhatsApp business templates:
Keep it Concise: Keep your WhatsApp business message template short and clear for easy reading on mobile devices.
Eliminate Errors: Proofread your WhatsApp marketing templates to avoid grammar or spelling mistakes that could cause rejection.
Avoid Mix of Languages: Stick to one language within your WhatsApp template message examples for consistency and clarity.
Choose Appropriate Message Category: Always align your WhatsApp promotion message template with the right category for smoother approval.
Use Placeholders for Template Personalization: Personalize your WhatsApp marketing message template using placeholders, for example: “Hey {{1}}, You’ve been pre-approved for our credit card! Enjoy an introductory offer of {{2}} via your personalized link: {{3}}.”
Easy Opt-out Steps: Clearly include opt-out instructions in your WhatsApp business templates to respect customer preferences and privacy.
Avoid Promoting Forbidden Business Verticals: Never include restricted business content in your WhatsApp message templates for business to avoid rejection or account bans.
Formatting Rules: Follow naming conventions, text limits, and formatting rules for faster approval of your WhatsApp Business Message Templates.
By following these best practices, you’ll ensure your WhatsApp Business Message Templates are effective, compliant, and powerful tools in your overall WhatsApp marketing strategy.
Bonus Tip: Manage WhatsApp Templates Easily with WA-CRM
Managing WhatsApp Business Message Templates can be easier with the right tools. WhatsApp CRM, the top WhatsApp CRM Chrome Extension for 2025, helps organize your WhatsApp business message templates and improve your WhatsApp marketing.
Step 1: Install WA-CRM
Install WA CRM from the Chrome Web Store to manage WhatsApp message templates for business and WhatsApp marketing templates.
Step 2: Open WhatsApp Web
Launch WA-CRM on WhatsApp Web to handle all your WhatsApp business templates in one place.
Step 3: Use Custom Tabs
Create custom tabs to sort chats based on different WhatsApp template message examples and marketing campaigns.
Step 4: Add Notes
Add notes in chats to track which WhatsApp business message template you’ve used for each customer.
Step 5: Set Reminders
Set reminders to send WhatsApp marketing message templates and WhatsApp promotion message templates at the right time.
Conclusion
WhatsApp Business Message Templates are powerful tools for businesses to enhance customer communication, boost engagement, and strengthen WhatsApp marketing. Using the right WhatsApp business message template, whether it’s a WhatsApp promotion message template, WhatsApp marketing templates, or personalized WhatsApp template message examples, ensures professional and effective communication. By following rules and best practices and leveraging AI tools, businesses can maximize the impact of every WhatsApp marketing message template and make their WhatsApp business templates a vital part of successful WhatsApp message templates for business strategies.
FAQ
What is a WhatsApp Business Message Template and why is it important for WhatsApp marketing?
A WhatsApp Business Message Template is a pre-approved message format that businesses use to connect with customers on WhatsApp, especially when the customer hasn’t interacted recently. These WhatsApp business message templates are essential for WhatsApp marketing because they let businesses send personalized, timely, and compliant messages while following WhatsApp’s guidelines. Using WhatsApp Business Message Templates helps companies deliver notifications, updates, and WhatsApp promotion message templates effectively, making WhatsApp message templates for business a key tool for successful WhatsApp marketing campaigns.
How do I create a WhatsApp Business Message Template in Meta Business Suite?
To create a WhatsApp Business Message Template in Meta Business Suite, go to the WhatsApp Manager and select your business account. Then manage your WhatsApp business message templates and create a new one by choosing the category, name, and language. Customize your WhatsApp message templates for business with text, media, or buttons to design effective WhatsApp marketing templates, WhatsApp promotion message templates, and personalized WhatsApp template message examples for better customer engagement.
What rules should I follow to get my WhatsApp Business Message Templates approved?
To get your WhatsApp Business Message Templates approved, ensure your WhatsApp business message template follows proper formatting and WhatsApp’s policies, including terms of service and commerce rules. Avoid generic content, keep your WhatsApp message templates for business within character limits, and follow naming rules like using lowercase letters and numbers in English. Remember, template names can’t be changed after submission. Following these steps helps your WhatsApp marketing templates, WhatsApp promotion message templates, and WhatsApp template message examples get approved quickly for effective WhatsApp marketing.
What are the best practices for writing effective WhatsApp message templates for business?
To write effective WhatsApp Business Message Templates, follow best practices that make your WhatsApp business message template professional and impactful for WhatsApp marketing:
Respect User Opt-In and Privacy: Always get customer consent before sending WhatsApp message templates for business and provide easy opt-out options.
Clarity and Conciseness: Keep WhatsApp marketing templates short, use simple language, and focus on key details for clear communication.
Personalization: Use placeholders in WhatsApp template message examples to personalize messages like names or order numbers for better engagement.
Follow WhatsApp Policies: Ensure your WhatsApp business templates comply with formatting rules, correct categories like utility or WhatsApp promotion message template, and avoid prohibited content.
Enhance Engagement: Include calls-to-action, rich media, and interactive buttons in WhatsApp marketing message templates to boost user response and make your WhatsApp business message template more engaging.
Applying these best practices ensures your WhatsApp Business Message Templates are effective, compliant, and valuable tools for WhatsApp marketing.
How can I use personalization in my WhatsApp promotion message templates?
To use personalization in WhatsApp promotion message templates, include variables in your WhatsApp Business Message Templates. These placeholders are replaced with customer-specific data like names, locations, or purchase details when the WhatsApp business message template is sent. Personalizing WhatsApp marketing templates and WhatsApp message templates for business makes your WhatsApp promotion message template more engaging and helps create relevant WhatsApp template message examples for better WhatsApp marketing results.
What types of WhatsApp Business Message Templates are most effective for customer engagement?
Effective WhatsApp Business Message Templates for customer engagement include welcome messages, order confirmations, personalized offers, feedback requests, and re-engagement messages for inactive users. These WhatsApp business message templates fall under Utility and Marketing categories and help deliver value while strengthening customer relationships. Using WhatsApp marketing templates, WhatsApp promotion message templates, and personalized WhatsApp template message examples ensures your WhatsApp message templates for business are impactful and drive better results in WhatsApp marketing.
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